What is a Case Study? | Content Marketing Glossary

 

content of case study

Mar 25,  · In the following case studies, you’ll see real examples of the positive impact content marketing can have on a variety of businesses. Let’s take a look at how strategic content marketing helps our clients secure coverage on top publications, improve brand awareness and SEO, and build authority in an industry. The case study template allows you to showcase a compelling story of how your company solved a particularly challenging problem. Highlight measurable metrics that can easily demonstrate success, like sales and cost savings. A strong case study will capture interest, establish your brand as thought leaders and focus your future decision-making/5(55). Case Studies One of the best ways to learn about content marketing is to see what others are doing. Check out these in-depth case studies that walk you through the process organizations are using to get better results with content marketing.


How to Write a Business Case Study: Your Essential Guide


I was recently asked to name what I thought was the best branded content case study, and I will provide my favorite in this post. The answer to this question is trickier than it seems. But to be effective in content marketing today, you have to be relevant and superior. Every day. Every time. So with that little preamble, I would like to disclose my favorite branded content case study from the past year or so and explain why.

Here it is:. North Face is a masterful storyteller. To build trust and credibility, you must create content consistently over time. One of my biggest frustrations with content marketing is the inward focus of the effort — how we tell a story about us.

Guru after guru is out there teaching about classic story telling and how we cleverly reveal the arc of our company tale. People really only care about themselves and what makes them happy today. This tale from North Face is not a story about the company. I am not an extreme sport kind of guy although I once fell off a cliff and lived to tell about it.

But if I were an extreme sporter I would absolutely identify with the images and drama of this video. This content creates an incredible emotional link by content of case study obsessed as devoted, crazy as calculated, and madness as pioneering. It justifies a lifestyle. Why is this so important? An year study on the lifestyle choices that lead to good health concluded that stable relationships are the number one predictor of long life.

The rise of the subscription model like Netflix is where the future is heading. So a video like this … this is the new advertising. Content that content of case study, inspires, content of case study, entertains, and celebrates the most important people in the world — our customers. Marketing is broken. We are a professional discipline that routinely interrupts, broadcasts and annoys people with our latest SEO scheme for links or email blast.

Note: In one of my readers noted that this video was no longer available on the North Face site. In the mean time, I posted the same video from a fan, which has just a few thousand views. View details. Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media. Click to subscribe securely in just moments. Home About Mark W, content of case study. Eight million views later, the ultimate branded content case study 77 shares Share 63 Tweet 0 Share 14 Pin 0 Buffer 0 Email.

Content of case study social media speaker and keynote presenter Mark is one of the most sought after marketing keynote speakers. Send this to a friend Your email Recipient email Send Cancel.

 

8 Tips For Creating a Great Case Study

 

content of case study

 

Case Studies One of the best ways to learn about content marketing is to see what others are doing. Check out these in-depth case studies that walk you through the process organizations are using to get better results with content marketing. I was recently asked to name what I thought was the best branded content case study, and I will provide my favorite in this post. The answer to this question is trickier than it seems. To many people, “branded content” is just another sneaky way to get your name in front of people. But to be. A Case study refers to the analysis and description of a particular case (usually involving company practice). Based on this representative example, general rules can be derived. Case studies are used in various industries and disciplines.